{"product_id":"bio-matcha-ichi","title":"Organic Matcha Ichi","description":"\u003cp\u003e\u003cstrong\u003eA perfect introduction to the art of matcha\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIchi – whose name means „one\" in Japanese – is our discovery matcha. It delivers everything you'd expect from a matcha that's good, beautiful and accessible. Ichi invites you on a journey between the elegance of Japanese tradition and the creativity of the modern world, embodied by the matcha latte.\u003c\/p\u003e\n\n\u003cp\u003eIts name is a nod to the Japanese philosophy of Ichi-go Ichi-e („one time, one meeting\"). In the spirit of cha no yu (the tea ceremony), every bowl is an invitation to savour the moment.\u003c\/p\u003e\n\n\u003cp\u003eAvailable in a 30 g airtight tin and a 90 g refill pouch.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTerroirs of excellence\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBehind its emerald-green colour lies precise know-how. This delicious ceremonial-grade matcha is built on a subtle blend of tencha from two of Japan's iconic terroirs: Kagoshima and Shizuoka.\u003c\/p\u003e\n\n\u003cp\u003eCrafted from 10- to 40-year-old tea plants of the Saemidori and Yabukita cultivars, harvested in spring and autumn, it offers a balanced taste and a vibrant green powder.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe natural benefits of matcha\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMatcha is naturally rich in antioxidants, provides long-lasting energy and helps support focus.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGo further\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDiscovery sets, dedicated accessories, flavoured matchas… Browse our complete matcha selection!\u003c\/p\u003e","brand":"Palais des Thés Schweiz","offers":[{"title":"Default Title","offer_id":58215520862592,"sku":"500046","price":32.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/3934\/0160\/files\/500046_1.jpg?v=1780707497","url":"https:\/\/palaisdesthes.ch\/en\/products\/bio-matcha-ichi","provider":"Palais des Thés Schweiz","version":"1.0","type":"link"}